| Monthly price | $12.99–$26.99 / mo (~$9.99+ annual) | $16–$99 / mo (annual; ~$25–139 monthly) | $17–$159 / mo (annual; ~41% more monthly) | Free–$41 / mo | $49–$449 / mo | $199–$399 / mo + $1,999 one-time setup | $1,500–8,000/project (freelancer) or $3,000–35,000+ + $1,100–5,000/yr (agency) |
| Who does the work | You — AI drafts it, you edit | You — with Blueprint AI to get started | You — the deepest DIY editor of the group | You — AI drafts a site in ~30s, you maintain it | A person on our team; AI enhances the work | B12’s team — AI-built core, human-supported | A person you hire directly, project by project |
| $0 upfront to start | Yes — 7-day trial | Yes | Yes | Yes | Yes — 14-day trial | No — $1,999 to start the done-for-you build | No — a project fee upfront |
| Ongoing changes included | No — it’s your own editing time | N/A — you make them yourself, anytime | N/A — you make them yourself, anytime | No — Grow adds one onboarding call, not ongoing edits | Yes — a monthly change budget on every plan | Monthly updates (Advanced); extra work billed $75/hr | No — every future change is a new gig or a retainer |
| Code you can take with you | No | No | No | No | No — see “where it’s a tie” below | No | Yes — this is where they win |
| Contract / lock-in | No contract, but price often jumps 2–4× at renewal | None | None | None | None — cancel anytime, pricing published | Published pricing, no stated contract | Varies — agencies often retainer; freelancers are ad hoc |
| Domain | Usually extra — GoDaddy sells domains separately | 1st year free on annual plans (new domains only), then their standard renewal rate | 1st year free on annual plans (new domains only), then their standard renewal rate | Typically extra | Bring your own; you pay your registrar (about $10.46/yr at cost on Cloudflare) | Typically extra | You usually bring your own |